The creative visionary behind the brand, Danielle Shannon whips up her product from the comforts of her kitchen. The inspiration comes from her now two year old son who lost his hair before the age of one. Nothing on the market catered to children that young, so Danielle decided to create something gentle enough for her son, but effective enough for herself. The goal was to concoct something the whole family could use. These hand crafted jars contain natural & organic ingredients, promoting rapid growth & moisture retention & has been carefully formulated for that purpose. With its light scent and melting texture, your crown is in for a royal treatment.