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Meet the creative visionary behind the brand, Danielle Shannon whips up her product from the comforts of her kitchen. The inspiration comes from her now four year old son who lost his hair before the he turned one. Nothing on the market catered to babies that young so Danielle decided to research and eventually formulate an all natural hair butter gentle enough for small children, yet effective enough for adults. The goal was to create a product the whole family could use. These hand crafted products contain natural & organic ingredients, promoting the overall internal health of our hair. been The products have been tested and proven with insurmountable results. We cater to all hair types. Your crown is in for a royal treatment.